[Food] 4 Flavors in 1 Experience as Domino's Launches First-of-its-kind Quattro Pizza

Some of life's hardest decisions revolves around deciding what to eat when you are with your friends and family. Domino's has developed the ideal solution to the everyday million-dollar question of "What to eat?".

The first of its kind by Domino's Pizza, the Quattro includes four popular, top favorites on one pizza which comes in two (2) sizes, the large and Xtra large. Perfect for sharing with your significant other for a movie marathon, at office meetings, or hosting a small get-together with friends or family, the Quattro pizza is the perfect choice to suit everyone's taste buds and the answer to "What to makan?"dilemmas.

The Signature Quattro pizza features four crowd topping favorites, the Aloha Chicken, made with fresh chicken pieces and tangy pineapple chunks, a choice of delicious smoky slices of Beef or Chicken Pepperoni, the premium Prawn Sensation, featuring juicy, succulent prawns and fresh cherry tomatoes, as well as the decadent and irresistible Cheese and Mushrooms, atop Domino’s signature sauce, made from fresh vine-ripened tomatoes. Meanwhile, Veggie Quattro features a combination of wholesome non-meat toppings such as cheese, olives, fresh mushrooms and cherry tomatoes, for the veggie-lovers. With distinctive yet popular flavors, the Domino’s Quattro Pizza set is sure to unite families and friends over their favorite pizzas.

Jangan Tension, Jom Quattro!: (Third from left) Shamsul Amree, Deputy President, Operations, Domino’s Pizza Malaysia and Singapore and Linda Hassan, Senior Vice President of Marketing Domino's Pizza Malaysia and Singapore officiating the launch of Signature Quattro and Veggie Quattro.

Speaking on the concept of the Quattro pizza, Linda Hassan, Senior Vice President, Marketing, Domino’s Pizza Malaysia and Singapore said, “We are very proud to be the first QSR in Malaysia to launch a pizza that is able to cater to various taste profiles. On designing the concept of Quattro, we wanted to develop a pizza that our customers can enjoy sharing with their friends and family. We know that when it comes to ordering food, especially pizza, there is usually the dilemma of which flavor to choose. In line with our brand promise of ‘It’s All About You’, we wanted to create a pizza that can be shared to unite friends and family together, that will take away the conflicts and arguments while ordering and or course without compromising on anyone’s favorite pizza. It’s now much simpler to order your favorite pizza, “Jangan Tension, Jom Quattro”. With Quattro, everyone gets to enjoy their favorite pizza and even try a new flavor that they would not typically order. It creates an exciting mix of flavors to enjoy together!”

 (From left) Shamsul Amree, Deputy President, Operations, Domino’s Pizza Malaysia and Singapore and Linda Hassan, Senior Vice President of Marketing Domino's Pizza Malaysia and Singapore presenting the audience a closer look on the Quattro Pizza.

Shamsul Amree, Deputy President, Operations, Domino’s Pizza Malaysia and Singapore also added, “For our latest creation, the flavors featured are our top customer favorites. Based on our research, these are the top four pizza flavors that customers consistently opt for. This makes up approximately 50% of chosen pizzas by our customers on a monthly basis.”

“A lot of care has been placed in creating the Quattro pizza.  As you can see, it is not easy to create a single pizza with four flavors. To ensure that we maintain the level of consistency throughout all our stores, many hours were invested in training our pizza makers. This was essential in order for them to master the art for Quattro and to efficiently craft a delicious Quattro pizza for our customers. In line with our brand promise ‘It’s All About You’, we strive to cater to what our customers love by creating a new and exciting experience for them. We hope our customers will enjoy this simple yet satisfying Quattro pizza.” 

For a limited time only, customers can opt for either the large or Xtra large combo, comprising of two Quattro pizzas with free extra cheese, from RM59.90 and RM82.90 respectively, from September 30 onwards. Alternatively customers can opt to add on side orders to their meals with the Quattro Basic Combo and Ultra Combo, priced at only RM42.50 and RM58.50 respectively. Customers can also enjoy the Fabulous Four combo deal that features four favorite sides for only RM19.90. 

Domino’s stands strong by its promise of 30-minute delivery guarantee and product satisfaction guarantee. Its commitment is demonstrated by a no-cancelation policy and a refund or replacement of the order will be provided if a customer is not satisfied with the order. 

To try out the Quattro for yourself, visit Domino’s stores, order online at http://www.dominos.com.my/, or call 1300-888-333 to make an order. To learn more about Domino’s Quattro Pizza as well as other ongoing promotions, visit us at http://www.dominos.com.my/.