Russell Taylors, a brand specialising in kitchen appliances for the home, now delivers its line of products to Sabahans directly from the state itself via a collaboration with Malaysia’s no. 1 e-commerce platform Shopee. This expansion is on the back of market research executed by the brand, where resulting insights have shown a strong demand for Russell Taylors goods from Sabah.
With the country still battling the spread of Covid-19, the digitalization of businesses becomes essential as more Malaysians shop online for necessities including home appliances. This is apparent in the sales performance achieved by Russell Taylors on Shopee during the Movement Control Order (MCO) period.
