Friday, July 21, 2023

[Event] MILO Breakfast Day Unites Sabahan Through Good Health and Nutrition: More Than 5000 participants in attendance.

The journey in bringing Malaysians together for healthy and active lifestyle continues, as MILO Malaysia Breakfast Day (MBD) 2023 arrived at "Land Below the Wind", uniting Sabahan for an empowering and immersive experience at Padang Merdeka, Kota Kinabalu.

Emcee Adam Shamil and Nadia Heng

The dynamic second leg of the nationwide breakfast movement witnessed thousand of Sabahan eagerly arriving early at the event, myself included, ready to start the day on high note and be part of MILO's effort to build a healthier future for Malaysia by promoting healthy eating and physical activity.

Chew Soi Ping, Executive Director, Sales, Nestlé (Malaysia) Berhad (second from right), Ng Su Yen, Business Executive Officer, MILO, Nestlé (Malaysia) Berhad (center) and Derek Won Chong Huat, General Sales Operations Manager of Nestlé Sabah & Brunei (right), along with participants in the MILO Goodness Workout, which was introduced in East Malaysia for MILO Malaysia Breakfast Day (MBD) 2023.

Ng Su Yen, Business Executive Officer of MILO at Nestle (Malaysia) Berhad, added: "Malaysians have continued to showcase great enthusiasm and commitment to improving their well-being, as reflected by the turnout in Sabah, where thousands of people came together to participate in MBD.  Along with casting a spotlight on the importance of wholesome breakfast and physical activity, we are also using MBD as a platform to raise awareness of environment mindfulness.  While our primary focus is on cultivating healthy behavior, it is equally important for Malaysians to embrace a lifestyle that cares for the planet. "

Participants had the opportunity to take part in a diverse range of activities during MBD 2023, promoting the good nutrition of MILO and an active lifestyle in a fun and engaging manner.

After making an impactful debut in Sarawak, the MILO Goodness Workout continued in Sabah, with participants working up a sweat! As a fresh new addition to this year's MBD, the workout was a resounding success in both states.

MBD Sabah drew more than 5,000 participants, who eagerly gathered at Padang Merdeka as early as 6AM. 

To celebrate Sabahan culture and inspire young children to appreciate traditional modern music and dance, this year's MBD featured local performance by talented artists from Tagap Dance Theatre.  

A special performance of a traditional Sabahan Magunatip Bamboo Dance by the Tagap Dance Theatre Group.

Gigantic Bubbles

The atmosphere was further elevated by a spectacular performance by local artist, Dabra Sia. 

MILO Malaysia is a staunch advocate of nurturing a healthy nation and has spearheaded numerous projects to spread awareness in the community.  

In addition to its community-centred initiatives like MBD, MILO actively contributes to nation-building through a range of sustainability-driven programmes, particularly environmental stewardship.

Following the amazing turnout in both Sarawak and Sabah, the final leg of MBD will be held at Putrajaya on 29-30 July, closing Malaysia's biggest breakfast event for the year!

Goodie bag and prizes from the activities. 

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